SPAR Friends Club
Mobile app development for the customers of SPAR store chain
About product
Our team developed the mobile app for the operator of the loyalty program, used by SPAR supermarket chain. The client decided to create a digital platform for retail, which would surpass the usual loyalty program in terms of functionality.
The ultimate goal of product development was to provide customers with convenient services for shopping both offline and online, to offer discounts and rewards, and to simplify interaction with brands. By receiving increased attention from the retail chain, customers become more loyal to it: the frequency of purchases, the average receipt and the length of time spent in the app increase.
“Friends Club” integrates the marketing activities of the retail chain. The app optimizes the marketing costs of SPAR and other partners: it’s easier to track users’ target activities and advertising campaign costs. Successful user engagement at the initial stage has already led to the development of an ecom component based on the app. As a result, “Friends Club” has become an effective tool for digital communications with customers and online sales.
18 persons
11/2019 - now
10x sales growth
What was the task
Our team was tasked to quickly develop a mobile application “Friends Club” with a simple interface and intuitive navigation. During the first wave of the pandemic the client quickly launched an online store. In the MVP-version of the app it was a frame from the mobile version of the site. We transferred site functionality to a mobile application, created a fully native online store with a convenient catalog, “smart” barcode search for products, a complete process of ordering, payment and delivery of goods.
We’ve also implemented a feature that eliminates printed receipts and encourages the audience to save nature together with SPAR. Users only need to set up this option once to automatically receive electronic receipts. Over the year, SPAR has sent 1,881,253 e-checks. This has saved 379,6 miles of check tape, which amounts to about $7,000.
Casual games and draws help to attract and reward customers, stimulate them to buy with the prize system and, consequently, increase SPAR sales. You can read more about how we implemented gamification in the app in our case study.
We started working on the project 3 years ago and are still cooperating with the client, working on features and improving the functionality. “Friends Club” has already developed useful services and integrated offers from other representatives of local businesses. The app became a full-fledged sales and customer communication channel.
Main functionality:
- Virtual card, bonus balance, the amount of discounts and customer status
- A system of personalized promotions and adaptive banners customized for each client
- Purchase history, receipts, and progress on achievements
- Information about special offers for customers, promotions and novelties of retail chains
- Catalog with a wide range, categories and detailed product cards, where you can see the composition and recommendations of products
- Ordering, choice of payment, delivery methods and time intervals
- Product search via barcode scanning
- Personal and family accounts, joint shopping cart
- Age verification (18+) for access to certain product categories
- Promotional games, where you can win coupons
- Сontacting Customer Care Service
- Waiver of printed receipts - the ability to set up automatic electronic receipts
UI Guide
The design of the app is based on the corporate identity standards of the parent company SPAR International. At the same time, the “Friends Club” also has its own distinctive and recognizable style.
Color schedule:
Primary colors
Complementary colors
Headings and text
Buttons
Other elements
Interface
In order to attract a wide audience, we tried to make a simplified flow. If you want to register in the Friends Club, you should take minimal targeted actions (for example, there are no long profiles). Log in the online-store does not require additional authorization.
The concept of the product implies a friendly attitude towards the user: not only on the level of flow, but also in the style of addressing the user. For example, through the statuses in the app: Buddy, Friend, Best Friend. This emphasis can be seen in everything, including gamification.
Achievements
300,000+ downloads
Best promotional and FMCG App at Tagline Awards 2021
55% of purchases in the chain are made with "Friends Club"
10x sales growth
Thank you email from client
We would like to thank Sunrise.Apps team for their productive joint work on the development of the “Friends Club” loyalty program mobile app.
In 2020, on the wave of changing retail conditions, we were first able to integrate the online store into the “Friends Club” app in a short time, and then created a full-fledged ecom section in it. In cooperation with Sunrise.Apps team we managed to quickly respond to the market demand and launch the product in demand.
Thank you for your active and competent work, attentiveness, product approach and commitment to excellent results.
The application has already become a full-fledged sales channel. We intend to actively develop it and continue our cooperation.
