+35% leads after website redesign
A landing page for a software provider in the car rental industry
About product
An international company offers digital solutions for automating car rental businesses, from fleet and financial management to customer interaction. We completely redesigned the company’s website – its online business card for attracting clients.
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3-4 people
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2-3 weeks
What was the task
The client’s website was outdated: it had a complex nested structure, was not adapted for modern devices, and contained uninformative text. Our task was to update it and turn it into a sales tool, thereby increasing conversion rates on a limited budget.
We proposed a fast and budget-friendly solution — to develop a landing page based on a ready-made WordPress template, without involving additional developers.
What we did:
- Studied the local market, conducted a competitor analysis, and created a target audience profile.
- Developed a modern website structure that is intuitive for users and meets marketing goals.
- Wrote copy that clearly presents the product, its advantages, and its functionality.
- Created page prototypes using pre-made elements (blocks, buttons, components) for quick implementation.
- Designed custom-themed illustrations to stand out from the stock images on competitors’ websites.
- Built and launched the site using a website builder.
The client received a modern website with a user-friendly and responsive interface — an effective tool for attracting clients and scaling the business. The conversion rate for leads increased by 35% within the first few months after launch. The project was completed quickly, with minimal costs and a small number of revisions.
Main functionality:
- Information about the product, its features, and benefits
- Pricing plans
- Request form
- Support, FAQ
- Unique illustrations
Interface
